Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Disney Consumer Products has released a new collection based on the upcoming film Oz The Great and Powerful, set to hit theaters March 8.
Twentieth Century Fox Consumer Products has tapped Margaret Weis Productions to create a series of role-playing games based on the TV series, "Firefly."
The Joester Loria Group has renewed deals with long-time The World of Eric Carle partners Kids Preferred and University Games, and signed new licensee Trends International to create stickers for the classic publishing brand.
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