Sony Pictures Consumer Marketing has created a global promotional campaign for the Smurfs 2.
A+E and Hallmark have partnered to create a gifting line featuring “Duck Dynasty” exclusively for Walmart.
Burger chain Fatburger is launching a line of frozen beef patties in Walmart stores this June.
Walmart has teamed with Warner Bros. to give its customers the chance to see an advance screening of Man of Steel.
Disney, in collaboration with its partner Glidden, has released a series of new home paints and specialty finishes.
LIMA and Advanstar Licensing are bringing together four of licensing’s foremost experts for a keynote panel to kick-off Licensing Expo 2013.
DQ Entertainment International has added a series of new partners worldwide for The Jungle Book.
Innovative Artists has been appointed as licensing agent for Sophia Grace and Rosie, the YouTube sensations popularized by the “Ellen” talk show.
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
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