DreamWorks Animation has partnered with Walmart for a robust, multi-category direct-to-retail licensing program featuring the characters of Shrek, Madagascar and How to Train Your Dragon.
Walmart Stores' board of directors has promoted former board vice chairman Greg Penner to the role of board chairman, effective immediately.
Reality TV star and "Fashion Police" co-host Giuliana Rancic is adding a new Moscato to her wine brand, Xo, G, which first launched at Walmart in fall 2014.
Walmart will be the official retail destination of Nickelodeon's upcoming movie, The SpongeBob Movie: Sponge Out Of Water, which opens in theaters Feb. 6.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Nickelodeon and Playmates Toys will launch new Teenage Mutant Ninjas Turtles action figures, of the characters Bebop and Rocksteady, exclusively at Walmart this month.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
For the second year, Walmart has turned to the real toy experts–kids ages 18 months to 12 years–to find this holiday season's top 20 toys.
Preschool network Sprout has developed its own kids' tablet that will debut exclusively at Walmart in the U.S. this October.
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