Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
The digital goods marketplace Iconicfuture has acquired another virtual goods creator Virtual Greats.
Zodiak Kids and its partner Cupcake Digital have released “Tickety Toc Bubble Time,” the first interactive app for the preschool series.
Character Options has unveiled the spring toy collection for Electronic Arts' app brand Plants vs. Zombies.
Ludorum has teamed up again with Budge Studios to launch a second preschool app based on the TV series, “Chuggington.”
Outfit7, creators of the Talking Friends franchise, has appointed Baker & McKenzie as its IP rights enforcement firm.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Fremont Licensing is working to build a licensing program around the digital comic book Niko and the Sword of Light.
Bulldog Licensing has inked three new deals in the U.K. for the mobile gaming franchise Plants vs. Zombies.
ZeptoLab U.K. and ITV Studios Global Entertainment have partnered with The Entertainer for a Cut the Rope promotion.
Graphic design property animaru will launch its first app in partnership with Fancy Pants Global.
Rovio Entertainment has appointed Puffin, an imprint of Penguin Children's, as the key publisher for the Angry Birds franchise.
The Penguin Children’s Group in the U.K. has signed a new publishing deal with PopCap Games for its Plants vs. Zombies franchise.
Tesco has teamed up with The Walt Disney Company U.K. to launch a new augmented reality app for Iron Man 3.
Universal Partnerships & Licensing has teamed up with Cie Games to promote Fast & Furious 6.
The “Tamagotchi L.i.f.e. App” is helping to breath new life into the ’90s brand, with more than 2.5 million downloads.
Hasbro has teamed up with Egmont Media to release an interactive storybook app based on the “Transformers Prime” TV series.
Disney U.K. held its Christmas product launch in London Thursday, highlighted by The Disney Dozen–12 products that will lead its Christmas charge.
Exim Licensing Group’s technology division, Exim Tech, has announced a new alliance with app developer Yuisy.
Toys ‘R’ Us has released its annual Toys ‘R’ Us Toy Guide for Differently-Abled Kids and, for the first-time, an app guide.
Ubisoft has announced plans for two new titles in its Assassin’s Creed gaming franchise.
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