Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Nurture Rights has engaged The Little Big Partnership to create digital offerings for its new preschool brand, Dinosaur Roar!.
GalaBingo.com has teamed up with ITV to feature the British soap opera “Coronation Street” in a series of bingo and slots games.
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
DreamWorks Animation and Cupcake Digital have released a new app inspired by the VeggieTales DVD, Merry Larry & the True Light of Christmas.
Discovery Communications and Nancy Glass Productions have partnered with Game Pill, to launch the official “Tanked” game app.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
Nickelodeon has launched the “Nick App” in the U.K. and Ireland, marking the first availability of the app outside of the U.S.
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
Digital Giving continues to add new characters and charity partnerships to its new app “T-Shirt Booth.”
Dimensional Branding Group has appointed two new sub-agents for the app property Temple Run in China and Australia.
Monster Jam has teamed up with Fantom for a new range of digital collectibles that will feature popular Monster Jam trucks.
DreamWorks Animation has released a new app for its upcoming film Turbo combined with a first-of-its-kind mobile racing competition.
Warner Bros. is preparing for the June 14 premiere of its Superman reboot Man of Steel with two new deals.
Zumba Fitness has teamed up with Majesco Entertainment to bring the dance-fitness brand to iPad and Android tablets.
Thursday’s edition of the U.K.’s Daily Mirror newspaper featured a special Cut the Rope promotion.
Cupcake Digital has released an all-new interactive story app based on The Jim Henson Company's "Fraggle Rock."
Two executives from Rovio Entertainment will give the keynote address at Brand Licensing Europe on Oct. 15 in London.
Graphic design property animaru will launch its first app in partnership with Fancy Pants Global.
Disney is broadening its Princess portfolio with the introduction of digital content and a corresponding merchandise program for Disney Princess Palace Pets.
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