Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Rovio Entertainment and the Kennedy Space Center Visitor Complex have teamed up to launch the first interactive Angry Birds attraction in the U.S.
Warner Bros. Consumer Products officially launched its Batman Classic Television Series licensing program.
HIT Entertainment has teamed up again with the digital publisher P2 Games for a second app featuring Fireman Sam.
Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.
41 Entertainment and BBC International are teaming up to bring PAC-MAN and the Ghostly Adventures footwear to the U.S. and Canada.
Children’s comic The Beano, home of Dennis the Menace, has launched a new practical joke app just in time for April Fool’s Day.
Silver Dolphin Books has released its first children’s apps, featuring Mercer Mayer’s Little Critter brand.
The Hispanic Information and Telecommunications Network is developing two new apps featuring Zinkia Entertainment’s Pocoyo.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands like Scrabble and My Little Pony.
Guru Studio has teamed up to develop FriendsWithYou’s art concept and toy line, Wish Come True, into a new preschool series.
Baby teething toy Sophie la Girafe has released its first app with DeLiSo and Europa.
MGA Entertainment is already signing up licensing partners for its new brand Mooshka, which will launch in August.
Nelvana and the Clifford Ross Company have tapped Cupcake Digital for the first-ever apps for Babar.
App developer Tropisounds has created two new iOS apps featuring MGA Entertainment’s Lalaloopsy brand.
Enjoy, the Spanish agent for Zeptolab’s game app “Cut The Rope,” has added new licensees for the property in Spain and Portugal.
Scalextric, a division of Hornby, has teamed up with the luxury British automotive brand Bentley for a new line of slot racing models.
Electronic Arts’ studio DICE has tapped a full slate of licensees for its Battlefield video game brand in advance of the release of “Battlefield 4.”
Halfbrick has appointed CBD Promotions as its sub-agent in Australia, Dubai, Saudi Arabia and Bahrain.
Nickelodeon has signed Activision as the master video game licensee for SpongeBob SquarePants.
The University of Oxford has partnered with Science4you for co-branded science kits in Europe.
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