Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands like Scrabble and My Little Pony.
Guru Studio has teamed up to develop FriendsWithYou’s art concept and toy line, Wish Come True, into a new preschool series.
Lisle International has announced three new partners for the app brand Temple Runin the U.K. and Europe.
Zodiak Kids has signed two new partners and renewed a third for the CBeebies preschool show “Mister Maker.”
Nickelodeon and Fuhu have teamed up for Nickelodeon-themed accessories and pre-loaded content for the Nabi Jr. kids’ tablet.
Legoland Florida is expanding to include a new branded area featuring LEGO Legends of Chima.
Night & Day Studios has launched an Eric Carle-inspired sticker book app today in honor of the annual Very Hungry Caterpillar Day.
Spanish licensee Giromax has announced plans for a series of new product for the Smurfs, Trash Pack and Doreaemon brands.
Following a series of new TV sales, Chocolate Liberation Front has announced the release of a new app for its series “The Adventures of Figaro Pho.”
The newly rebranded Gaumont Animation (formerly Alphanim) has partnered with BulkyPix to launch an app featuring its Calimero brand.
Rovio Entertainment and Lucasfilm are planning “Angry Birds Star Wars II,” which will make its debut Sept. 19 alongside figures from Hasbro.
K'Nex has added 12 new building sets to its Angry Birds line, in collaboration with Rovio Entertainment.
Nickelodeon and Activision Publishing have teamed up for a Teenage Mutant Ninja Turtles video game.
Spin Master has launched its first solely owned IP–Paw Property–in collaboration with Nickelodeon.
Hotsprings is planning ranges of merchandise for some of the hottest mobile gaming brands on the market.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
Spin Master has acquired the toy company Meccano in the most recent move toward expanding its global portfolio.
It is now possible to actually find out what someone would do for a Klondike bar, in a new board game from All Things Equal.
Anuman Interactive is planning a series of new games based on the books of Agatha Christie.
Big Idea Entertainment has tapped Cupcake Digital to develop a series of apps featuring characters from VeggieTales.
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