Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
The American Society for the Prevention of Cruelty to Animals has tapped Commonwealth Toy & Novelty for a line of plush toys.
WizKids/NECA and MFV have announced the newest iteration of their TabApp gaming system, which will include DC Comics Super Heroes.
U.K. retailer ASDA has announced a new direct-to-retail deal with MGA Entertainment’s Little Tikes brand.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands including Candy Land and Scrabble.
Interactive company Ludia has teamed up with King Features and game developer Sarbakan for the new “Popeye Slots” iOS app.
Viacom and LeapFrog are expanding their partnership to bring Nickelodeon videos to LeapFrog platforms in France, Belgium and Switzerland.
Hasbro has partnered with Aurora World for a new line of My Little Pony plush in the U.S. and Canada.
The “Disney Insider” blog has debuted a first look at the new Disney Infinity gaming system.
PopCap Games has announced plans for a new Facebook game based on its hit app “Plants vs. Zombies.”
CandyRific has signed a new license with Moose Enterprise to create a range of novelty items featuring the garbage-inspired brand Trash Pack.
Dark Horse has added to its line of Game of Thrones collectible figures, created in partnership with HBO Global Licensing.
C3 Entertainment has signed a worldwide deal with Figures Toy Company for a range of 8-inch Three Stooges collectible figures.
Target has unveiled its pick of this year’s top holiday toys with a new, expanded top gifts list and a host of online and in-home resources for parents.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
ZeptoLab UK and CITV are bringing a series of animated short films based on the game app “Cut the Rope” to TV in the U.K.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
Digital Giving continues to add new characters and charity partnerships to its new app “T-Shirt Booth.”
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
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