Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Discovery Communications has released the new Discovery Kids Outdoor Adventure Toys exclusively at Walgreens.
DreamWorks Animation has released a new app for its upcoming film Turbo combined with a first-of-its-kind mobile racing competition.
ZeptoLab’s "Cut the Rope" is gathering mometum in Europe with the addition of new agents and licensees.
Rovio Entertainment has launched a new mobile game publishing initiative to bring third party titles to its game lineup.
Namco Bandai Games Europe is returning Pac-Man to his roots with plans for a new video game.
The Topps Company and Mantic Games have joined forces to bring Mars Attacks to life as a tabletop war game.
The U.K.’s Science Museum has teamed up with Puzzler Media to create a new word search app for adults and kids.
Warner Bros. Interactive Entertainment and The LEGO Group have announced plans for a new LEGO Friends video game.
Turner CN Enterprises has teamed up with D3Publisher for the video game “Ben 10 Omniverse 2.”
ITV Studios Global Entertainment has named Vivid as the master toy partner in Europe, Australia and New Zealand for “Thunderbirds are Go!.”
Mind Candy and Activision Publishing have released the newest Moshi Monsters console video game in the U.K. featuring the character Katsuma.
Silvergate Media has renewed its partnership with Fisher-Price, which will continue as master toy partner for the Octonauts.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released the new “LEGO The Lord of the Rings” app.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
American Greetings Properties is continuing to digitize Strawberry Shortcake with the release of three new apps.
The first official “Cloudbabies” app, created by Studio Liddell under license from Hoho Entertainment, is now available.
Studio 100 and mixtvision Digital have launched the official Maya the Bee game app worldwide in 10 different languages.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
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