Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Rovio Entertainment and Lucasfilm are planning “Angry Birds Star Wars II,” which will make its debut Sept. 19 alongside figures from Hasbro.
Scalextric, a division of Hornby, has teamed up with the luxury British automotive brand Bentley for a new line of slot racing models.
WizKids Games and MFV have added new content and figures to their “TabApp Elite” game app based on Man of Steel.
Hasbro and Electronic Arts are continuing their relationship to bring Hasbro’s game brands to mobile platforms globally.
Build-A-Bear Workshop has launched a second collaboration with Sony Pictures Entertainment for a collection of Smurfs plush.
WizKids/NECA and MFV have launched a new puzzle app, “Connect with Pieces” that includes custom puzzles featuring Pacific Rim.
Zodiak Kids has inked a new deal with TCG for a line of wooden toys and activities featuring the Tickety Toc brand in North America.
Zumba Fitness has teamed up with Majesco Entertainment to bring the dance-fitness brand to iPad and Android tablets.
HIT Entertainment and developer Funny Garbage have teamed up for the new app “Mike the Knight: Knight in Training Game Pack.”
Warner Bros. Consumer Products and Cryptozoic Entertainment are planning an expansion to the The Lord of the Rings card game.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
Majesco Entertainment Company has released its new console game “Phineas and Ferb: Quest for Cool Stuff.”
The BBC has released a new mobile app for its youngest viewers, “CBeebies Playtime.”
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
British retailer John Lewis will host a Mario-themed Nintendo event in London featuring the voice actor who plays Mario.
Mr. Potato Head has traveled through space and time to take on the persona of Doctor Who’s Eleventh Doctor.
ZeptoLab U.K. and ITV Studios Global Entertainment have partnered with The Entertainer for a Cut the Rope promotion.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
Florida-based toymaker The Bridge Direct has acquired the toy assets of Good Stuff Corporation.
OutFit7, the company behind the app hit ‘Talking Friends,’ discusses why it has attracted the level of success that it has and the plans for its future.
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