Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Moose Toys has launched a new collectible brand for girls–The Zelfs.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
The Joy Tashjian Marketing Group has finalized three new deals for NBC’s catalog of classic properties.
The Topps Company has announced an addition to its upcoming Mars Attacks: Invasion card set.
Fox Consumer Products has confirmed reports of plans for The Simpsons LEGO building sets.
Pedigree Books has released a new range of augmented reality annuals featuring top digital brands.
Platinum Films has appointed the Simba Dickie Group master toy licensee for “Matt Hatter Chronicles.”
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
In its second quarter financial results Activision placed heavy emphasis on the growing power of Skylanders.
WizKids/NECA and MFV have added three new Iron Man figures to their “TabApp Elite” interactive gaming brand.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
Digital Giving continues to add new characters and charity partnerships to its new app “T-Shirt Booth.”
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
Mind Candy has teamed up with Argos, Sainsbury’s and The Entertainer in the U.K. for a series of Moshi Monsters Easter promotions.
The Hispanic Information and Telecommunications Network is developing two new apps featuring Zinkia Entertainment’s Pocoyo.
Rovio Entertainment has announced that a new cartoon series based on its hit app "Angry Birds" will debut online March 16.
DeLiSo, licensor of the baby toy Sophie la giraffe, has announced a new partnership with DK Publishing for a series of books.
K'Nex Brands is planning a line of building toys for 41 Entertainment's new property Pac-Man and the Ghostly Adventures.
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