Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Toys ‘R’ Us is planning to open more than 100 new stores by the end of this year, a large number of which will be in China.
Independent toy designer and manufacturer Schylling Associates has been acquired by the investment firms.
TNT has inked a new deal with video game publisher Little Orbit to bring its TV series “Falling Skies” to consoles.
SEGA Europe has tapped Pyramid International for a new line of Sonic the Hedgehog giftware.
Majesco Entertainment Company has released its new console game “Phineas and Ferb: Quest for Cool Stuff.”
Trigger Happy has launched a new app that allows users to create their own animated stories using licensed characters.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
Sony Pictures Consumer Products has created a mobile game for The Mortal Instruments: City of Bones.
Winning Moves U.K. has released licensed Monsters University editions of Top Trumps and Monopoly Junior.
Zodiak Kids and P2 Entertainment have launched the first-ever Mister Maker app for iOS devices.
The Topps Company has announced an addition to its upcoming Mars Attacks: Invasion card set.
Reef Entertainment will create a series of video games for The Terminator films, in a new agreement with StudioCanal.
Flashman Studios has released a collection of Star Trek avatars for PlayStation Home.
Activision has announced plans for an exclusive version of the upcoming game “Skylanders SWAP Force” for the Nintendo 3DS.
Ink has appointed Rizon Studios Licensing as Subway Surfers' newest sub-agent in the U.K. and Ireland.
The Band-Aid brand will add Nickelodeon's Teenage Mutant Ninja Turtles to its “Magic Vision” app this fall.
ITV Studios Global Entertainment has teamed up with Round 2 to re-issue two vintage plastic model kits based on the British sci-fi series “Space: 1999!.”
Planeta Junior has signed on to represent BondiBand in the EMEA territories for broadcasting, licensing and merchandising.
Ubisoft, publisher of games such as “Assassin’s Creed” and “Just Dance,” is bolstering its brand portfolio with the extension of the Rabbids franchise.
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