Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Fremont Licensing is working to build a licensing program around the digital comic book Niko and the Sword of Light.
Toys ‘R’ Us has released its annual Holiday Hot Toy List, showcasing dozens of top toys for kids of all ages this holiday season.
Bulldog Licensing has inked three new deals in the U.K. for the mobile gaming franchise Plants vs. Zombies.
ZeptoLab U.K. and ITV Studios Global Entertainment have partnered with The Entertainer for a Cut the Rope promotion.
Graphic design property animaru will launch its first app in partnership with Fancy Pants Global.
The Band-Aid brand will add Nickelodeon's Teenage Mutant Ninja Turtles to its “Magic Vision” app this fall.
Ubisoft is bringing its video game franchise Rabbids to smartphones this fall with the new game app “Rabbids Big Bang.”
Sony Pictures Consumer Products has released the official “Cloudy with a Chance of Meatballs 2” mobile game.
Walmart teamed up with the real experts in toys this year for its annual holiday top toy list–kids.
Toys ‘R’ Us is prepping for the Oct. 13 release of Activision Publishing’s “Skylanders SWAP Force” with a line of exclusive figures and in-store events.
Bulldog Licensing is honing in on its game, toy and entertainment brands this year at Brand Licensing Europe.
Toys R’ Us has named two seasoned executives with deep international and domestic retail expertise to lead its global and domestic business.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
Warner Bros. has released a The Big Bang Theory-branded edition of the classic “whodunit” board game Clue.
Nurture Rights has appointed Paul Lamond Games as the U.K. licensee for Dinosaur Roar! puzzles and games.
Sony Computer Entertainment Europe has tied up a multi-property partnership with Bioworld Europe for apparel and accessories.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
HBO Global Licensing has signed a new partnership with Telltale Games to create an interactive episodic game series based on “Game of Thrones.”
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