Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
McFarlane Toys has signed on to create a line action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
HBO Global Licensing has signed a new partnership with Telltale Games to create an interactive episodic game series based on “Game of Thrones.”
Stern Pinball is planning a Mustang-themed pinball machine that will launch in 2014, as part of the Ford car’s 50th anniversary.
Punky Princess is the latest brand to join Digital Giving’s U.K. charity fundraising app, “T-Shirt Booth.”
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
For a second year, Women In Toys and Walmart are teaming up to hold the Women’s Global Economic Empowerment Initiative at NY Toy Fair.
Egmont U.K. is planning a new monthly magazine based on Disney’s interactive video game Disney Infinity that will debut in February.
Warner Bros. Consumer Products has teamed up with USAopoly to celebrate the 75th anniversary of The Wizard of Oz with a collector’s edition Monopoly.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
Children's entertainment company Vodka has teamed up with Anima Estudios for the new multi-platform brand, Bugsted.
Hasbro and DeNA have released the new mobile card battle game “Transformers: Legends.”
Ink, global representative for the game app “Subway Surfers,” has signed the first licensing deals for the brand.
Big Tent Entertainment and Warner Bros. CP are extending their co-branded Domo DC Comics range to include plush.
Discovery Communications has released the new Discovery Kids Outdoor Adventure Toys exclusively at Walgreens.
Aurora World has released its 2013 holiday catalog, featuring licensed holiday-themed plush.
American Greetings Properties has signed two new deals for its classic brands Strawberry Shortcake and Care Bears.
Fremantle Kids & Family Entertainment expects powerful results from this popular U.K. preschool program, which recently premiered in the U.S.
Atlanta-based Brand Licensing Team has partnered with Hasbro for food and beverage extensions for various Hasbro properties.
Bif Bang Pow! and Broadway Video Entertainment are teaming up for a range of "Saturday Night Live" collectibles.
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