European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Gap has debuted its fourth exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2015.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for matching contributions.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Characters from Minions and Star Wars will be top costume choices this Halloween, according to the National Retail Federation's annual survey.
Kmart has revealed its Fab 15 list of the hottest toys for the 2015 holiday season, and announced its first-ever Kid Toy Advisory Board.
Toys ‘R’ Us has appointed Dianne Guerreiro as managing director of Toys ‘R’ Us, Australia.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
Brick-and-mortars are alive and well, but for a number of different reasons.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Time Inc.'s Marie Claire magazine has teamed up with Speciality Stores (a subsidiary of the Ocado Group) to develop a beauty retail business in the U.K.
Feld Motor Sports and Strottman international have once again partnered with home improvement retailer Lowe’s to bring back Monster Jam-themed Build and Grow Clinics.
Mercis is collaborating with retailer Uniqlo for a kidswear collection featuring Dick Bruna's Miffy, as the storybook character celebrates her 60th anniversary this year.
The Joester Loria Group has brokered a deal to bring The World of Eric Carle to a line of 365 Everyday Value juices at Whole Foods Markets across the U.S.
DC Thomson has unveiled a raft of brand collaborations that will bring the iconic British teen magazine, Jackie, to a contemporary audience.
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