Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
7-Eleven has teamed with Mondelēz International's Sour Patch Kids candy brand to introduce the new Slurpee flavor, Sour Patch Watermelon.
My Gym Children’s Fitness Center is launching a new promotion for Abena North America's Bambo Nature eco-friendly diapers at its locations across the U.S.
Toys ‘R’ Us unveiled its lineup of exclusive merchandise for Comic-Con, which takes place July 9-12 in San Diego, Calif.
Leading international food retailers Delhaize Group and Royal Ahold are merging.
Consumer goods company Li & Fung Trading announced a partnership with two of China’s largest retail groups: Shanghai Bailian Group and Beijing Wangfujing Department Store.
CVS Health has acquired Target's pharmacy and clinic businesses and will operate the pharmacies under CVS branding in a store-within-a-store format.
DreamWorks Animation has partnered with Walmart for a robust, multi-category direct-to-retail licensing program featuring the characters of Shrek, Madagascar and How to Train Your Dragon.
Saban Brands is expanding the Paul Frank brand in China through a strategic, long-term licensing agreement with Grand Union International Trading Company.
70 percent of parents in the U.S. are familiar with Interactive Gaming Toys and are increasingly seeing the toys as positive investments.
As he celebrates 30 years with Toys ‘R’ Us, this merchandising executive is still looking for the next hot product and newest trends that will keep the specialty retailer at the top of its game.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Outdoor specialty store Field & Stream will open three new locations in September.
Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
IMG and Topman have announced a new collaboration between youth brand American Freshman and Jamal Edwards, founder of SB.TV.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
Cosmetics brand Kiehl's has teamed with the Norman Rockwell Foundation for a holiday partnership featuring Rockwell's iconic depictions of American life.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
Warner Bros. Consumer Products has teamed up with Hot Topic for an all-new Valentine’s Day apparel collection inspired by the DC Comics villainess, Harley Quinn.
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