European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Retail marketing company TCC has partnered with the WWRD Group to launch a range of kitchen products featuring celebrity chef Gordon Ramsay.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Gap has debuted its fourth exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2015.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for matching contributions.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Bookseller Barnes & Noble has launched Educational Toys & Games Science Centers at select stores across the U.S. and on its website.
DreamWorks Animation has made its first official foray into the retail spacethis holiday season with the launch of DreamPlace.
Target has unveiled its latest design partnership for spring with resort wear brand Lilly Pulitzer.
Uniqlo will open two stores in Toronto, Canada, in the fall of 2016, marking the global apparel retailer’s first entry into the country and its 18th market overall.
Actress Eva Mendes, in partnership with Maesa, will launch the new color cosmetics brand Circa exclusively at Walgreens later this month.
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
Hypermarket chain Meijer has launched a Skechers concept store inside its Knapp's Corner Meijer store in Grand Rapids, Mich.
Actress and fashion icon Sarah Jessica Parker has teamed up with Zappos Couture to develop an exclusive footwear line.
Disney Stores across the U.S. are celebrating Star Wars Day (May the 4th) today with in-store events and exclusive merchandise.
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