European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Gap has debuted its fourth exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2015.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for matching contributions.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Characters from Minions and Star Wars will be top costume choices this Halloween, according to the National Retail Federation's annual survey.
Kmart has revealed its Fab 15 list of the hottest toys for the 2015 holiday season, and announced its first-ever Kid Toy Advisory Board.
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
Hypermarket chain Meijer has launched a Skechers concept store inside its Knapp's Corner Meijer store in Grand Rapids, Mich.
Actress and fashion icon Sarah Jessica Parker has teamed up with Zappos Couture to develop an exclusive footwear line.
Disney Stores across the U.S. are celebrating Star Wars Day (May the 4th) today with in-store events and exclusive merchandise.
Saban Brands is expanding the Paul Frank brand in China through a strategic, long-term licensing agreement with Grand Union International Trading Company.
The Chinese online direct sales company, JD.com, has launched U.S. Mall, a new channel that offers authentic imported U.S. products for sale to customers in China.
Lawless Entertainment, worldwide agent for Suzy’s Zoo, and regional agent Dina Asia Pacific have brought the brand to The Metro Harbour Plaza Mall in Hong Kong.
Beginning Aug. 20, The Entertainer will be offering an exclusive Pokémon collector’s album free to celebrate the latest Pokémon trading card game expansion.
Target has unveiled its annual Top Toys list, highlighting the playthings that will be most in-demand this holiday season.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
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