European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Retail marketing company TCC has partnered with the WWRD Group to launch a range of kitchen products featuring celebrity chef Gordon Ramsay.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Gap has debuted its fourth exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2015.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for matching contributions.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Alita's Brand Bar has negotiated a deal to bring the art of Ali Sabet to online art print e-commerce store ICanvas Art.
Australian retailer Woolworths has taken to the exclusive rights to the Australian technology solutions brand Hills.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
Warner Bros. Consumer Products has teamed up with Hot Topic for an all-new Valentine’s Day apparel collection inspired by the DC Comics villainess, Harley Quinn.
The winner of the fourth season of Lifetime's "Project Runway All Stars" has created a fashion line for e-commerce and home shopping retailer QVC.
Canada’s Loblaw Companies, a network of corporate and independent retail stores, has pledged more than $1.2 billion to its business this year.
Target has launched its first-ever collection of designer collaborations for men, dubbed Target Collective.
Her Universe and Disney Consumer Products have created a new women's fashion line to celebrate the release of Marvel’s Avengers: Age of Ultron.
Disney Consumer Products is planning a global event for the Sept. 4 launch of merchandise for the upcoming film Star Wars: The Force Awakens.
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