Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
More than 3,000 retail locations in the U.S. alone opened at midnight Friday to celebrate the release of Star Wars: The Force Awakens products.
Cherokee Global Brands has launched its new California-inspired brand Point Cove in Reliance Trends stores across India.
GameStop, the new owner of online collectibles retailer ThinkGeek, will open a new concept retail store focused entirely on collectibles this fall.
Ree Drummond, creator of "The Pioneer Woman" blog and Food Network host, has launched a collection of modern country housewares exclusively at Walmart.
Menswear retail brand Britches of Georgetowne is planning its return in a new partnership with Stephan Wayne, chairman of Stephan Wayne & Associates and Bum Equipment.
Xcel Brands has entered into a strategic partnership with Hudson's Bay and Lord & Taylor for three of its brands and an additional exclusive brand targeting Millennials.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
The product line for Star Wars: The Force Awakens will be revealed in a first-of-its-kind live global toy "unboxing" event that will unfold over 18 hours in 15 cities and 12 countries.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Nine West Holdings has acquired the business operations of Sherson Group, which include exclusive rights to the Nine West, Anne Klein and Easy Spirit in Canada.
Sony Pictures Entertainment has selected relentlessGENERATOR to create new online destinations to support the 30th anniversary of Ghostbusters.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
Toys ‘R’ Us has appointed Dianne Guerreiro as managing director of Toys ‘R’ Us, Australia.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
Brick-and-mortars are alive and well, but for a number of different reasons.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Time Inc.'s Marie Claire magazine has teamed up with Speciality Stores (a subsidiary of the Ocado Group) to develop a beauty retail business in the U.K.
Feld Motor Sports and Strottman international have once again partnered with home improvement retailer Lowe’s to bring back Monster Jam-themed Build and Grow Clinics.
Mercis is collaborating with retailer Uniqlo for a kidswear collection featuring Dick Bruna's Miffy, as the storybook character celebrates her 60th anniversary this year.
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