European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Retail marketing company TCC has partnered with the WWRD Group to launch a range of kitchen products featuring celebrity chef Gordon Ramsay.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Gap has debuted its fourth exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2015.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for matching contributions.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Britain’s Toy Retailers Association released DreamToys 2014, its annual prediction of best-selling toys for the holidays.
Lowe’s and the Sherwin-Williams Company are pairing to bring the HGTV Home by Sherwin-Williams line to Lowe’s and Sherwin-Williams retail locations.
Macy’s today announced a series of initiatives to evolve its business model including the closure of 14 stores and a restructuring of its merchandising and marketing functions.
Merchandise Monkey has made a number of new additions to its range of officially licensed Sony PlayStation merchandise in the U.K.
The National Retail Federation is projecting that U.S. retail sales will increase 4.1 percent, up from the 3.5 percent growth seen in 2014.
PlayStation has launched an official e-commerce site featuring merchandise and exclusive items for its top games such as "The Last of Us," "Uncharted," "The Order: 1886" and "Killzone."
Target Canada will complete its inventory liquidation and close the last of its 133 retail stores in the country on April 12.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
Toys 'R' Us is the first retailer to feature the new Fisher-Price toy line based on the Nickelodeon preschool series "Blaze and the Monster Machines."
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