Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
Blueprint, the brand consultancy division of global brand extension agency Beanstalk, has debuted the new Brand Extension Indicator.
LIMA is partnering with global safety science company UL to provide itsmembers with savings on product testing and consulting services.
A panel of top merchants and brand experts from Toys 'R' Us, Hot Topic and other companies will kick off Licensing Expo in June with the Executive Keynote Panel.
After a long winter and just in time for the St. Patrick’s Day holiday, consumers are looking for reasons to hit the stores, says the latest survey from the National Retail Federation.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Total spending is expected to reach $18.9 billion, a five-year high, this Valentine’s Day, according to the National Retail Federation.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
The British toy market increased 4.4 percent in 2014, the best result since 2010 when toy sales were up 8 percent.
Americans are planning to do some big holiday shopping during the Thanksgiving weekend, according to NRF’s Thanksgiving Weekend Expectations survey.
Total online retail spending in November and December across desktops, smartphones and tablets will reach $61 billion, representing a 16 percent gain over last year, according to the ComScore 2014 holiday season forecast.
Early holiday promotions, the continued growth of online shopping and an improving economy changed the way millions of people approached Black Friday.
Brick-and-mortars are alive and well, but for a number of different reasons.
Holiday shoppers took advantage of deep discounting and early sales causing a lift in retail spending in November.
Overall holiday retail sales reached their highest level since 2011 last November and December, increasing 4 percent from 2013 to $616.1 billion.
Families will spend slightly more on back-to-school items than last year, according to the National Retail Federation’s 2014 Back-to-School survey.
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
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