Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
Blueprint, the brand consultancy division of global brand extension agency Beanstalk, has debuted the new Brand Extension Indicator.
LIMA is partnering with global safety science company UL to provide itsmembers with savings on product testing and consulting services.
A panel of top merchants and brand experts from Toys 'R' Us, Hot Topic and other companies will kick off Licensing Expo in June with the Executive Keynote Panel.
After a long winter and just in time for the St. Patrick’s Day holiday, consumers are looking for reasons to hit the stores, says the latest survey from the National Retail Federation.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Total spending is expected to reach $18.9 billion, a five-year high, this Valentine’s Day, according to the National Retail Federation.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
The British toy market increased 4.4 percent in 2014, the best result since 2010 when toy sales were up 8 percent.
Looking back over the years provides insight into current technology trends for children.
The National Retail Federation expects retail sales in November and December to increase 4.1 percent to $616.9 billion this year.
The average person celebrating Christmas, Kwanza and/or Hanukah this year will spend $804.42, up nearly 5 percent over last year’s actual $767.27.
Disney’s Frozen and Nickelodeon's Teenage Mutant Ninja Turtle characters will come to life this Halloween as some of the year's top costumes.
More consumers plan to wait until Thanksgiving weekend to start their holiday shopping, and will go online to purchase gifts when they do according to the NPD Group.
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