Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
The average family with children in grades K-12 has completed just half (50.4 percent) of their back-to-school shopping, according to the National Retail Federation.
A recent study by the NPD Group found that Hispanic Americans have unique shopping habits and make distinct purchases.
The National Retail Federation has modified its retail sales forecast for 2015 in response to unexpected slow growth during the first half of the year.
According to the National Retail Federation’s Back-to-School Spending survey, after spending more on school supplies and electronics in 2014, parents will head into the coming school year with a more measured eye to purchases.
Blueprint, the brand consultancy division of global brand extension agency Beanstalk, has debuted the new Brand Extension Indicator.
LIMA is partnering with global safety science company UL to provide itsmembers with savings on product testing and consulting services.
A panel of top merchants and brand experts from Toys 'R' Us, Hot Topic and other companies will kick off Licensing Expo in June with the Executive Keynote Panel.
After a long winter and just in time for the St. Patrick’s Day holiday, consumers are looking for reasons to hit the stores, says the latest survey from the National Retail Federation.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Total spending is expected to reach $18.9 billion, a five-year high, this Valentine’s Day, according to the National Retail Federation.
Brick-and-mortars are alive and well, but for a number of different reasons.
Holiday shoppers took advantage of deep discounting and early sales causing a lift in retail spending in November.
Overall holiday retail sales reached their highest level since 2011 last November and December, increasing 4 percent from 2013 to $616.1 billion.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
The British toy market increased 4.4 percent in 2014, the best result since 2010 when toy sales were up 8 percent.
August retail sales increased 2.7 percent unadjusted year-over-year, according to the National Retail Federation.
Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.
Looking back over the years provides insight into current technology trends for children.
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