Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
7-Eleven has teamed with Mondelēz International's Sour Patch Kids candy brand to introduce the new Slurpee flavor, Sour Patch Watermelon.
My Gym Children’s Fitness Center is launching a new promotion for Abena North America's Bambo Nature eco-friendly diapers at its locations across the U.S.
Toys ‘R’ Us unveiled its lineup of exclusive merchandise for Comic-Con, which takes place July 9-12 in San Diego, Calif.
Leading international food retailers Delhaize Group and Royal Ahold are merging.
Consumer goods company Li & Fung Trading announced a partnership with two of China’s largest retail groups: Shanghai Bailian Group and Beijing Wangfujing Department Store.
CVS Health has acquired Target's pharmacy and clinic businesses and will operate the pharmacies under CVS branding in a store-within-a-store format.
DreamWorks Animation has partnered with Walmart for a robust, multi-category direct-to-retail licensing program featuring the characters of Shrek, Madagascar and How to Train Your Dragon.
Saban Brands is expanding the Paul Frank brand in China through a strategic, long-term licensing agreement with Grand Union International Trading Company.
70 percent of parents in the U.S. are familiar with Interactive Gaming Toys and are increasingly seeing the toys as positive investments.
As he celebrates 30 years with Toys ‘R’ Us, this merchandising executive is still looking for the next hot product and newest trends that will keep the specialty retailer at the top of its game.
Authentic Brands Group has signed a long-term franchise partnership with ImagineX Group for its Juicy Couture brand in China.
Social media celebrity Bethany Mota is launching a new beauty partnership with her debut signature fragrance with retail chain Aeropostale.
Toys 'R' Us has released its 20th edition of the Toys 'R' Us Toy Guide for Differently-Abled Kids.
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
Toys 'R' Us and jewelry retailer Claire's are teaming up in a global partnership to launch Claire's in-store shops in TRU locations around the world.
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
H&M is planning a book that celebrates its history of designer collaborations.
Britain’s Toy Retailers Association released DreamToys 2014, its annual prediction of best-selling toys for the holidays.
Omni-channel teen retailer dELiA*s filed for bankruptcy Sunday following previous failed attempts to raise financing and/or sell the business.
Target has unveiled its latest design partnership for spring with resort wear brand Lilly Pulitzer.
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