European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Gap has debuted its fourth exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2015.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for matching contributions.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Characters from Minions and Star Wars will be top costume choices this Halloween, according to the National Retail Federation's annual survey.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Sears Holdings has entered into lease agreements with European fashion retailer Primark for seven standalone stores in the U.S.
Saban Brands has launched the first-ever pop-up shop for its lifestyle brand Paul Frank in New York City's Times Square.
DreamWorks Animation has made its first official foray into the retail spacethis holiday season with the launch of DreamPlace.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
H&M has expanded its long-term partnership with sport and style icon David Beckham to include a curated menswear collection for spring.
Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.
The National Retail Federation is projecting that U.S. retail sales will increase 4.1 percent, up from the 3.5 percent growth seen in 2014.
MTV’s "Usavich," an animated comedy about two rabbit characters Putin and Kirenenko, will be featured at department store LCX in Hong Kong.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Macy’s has joined forces with supermodel and "Project Runway" host Heidi Klum for a collection of contemporary intimate apparel.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.