Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
7-Eleven has teamed with Mondelēz International's Sour Patch Kids candy brand to introduce the new Slurpee flavor, Sour Patch Watermelon.
My Gym Children’s Fitness Center is launching a new promotion for Abena North America's Bambo Nature eco-friendly diapers at its locations across the U.S.
Toys ‘R’ Us unveiled its lineup of exclusive merchandise for Comic-Con, which takes place July 9-12 in San Diego, Calif.
Leading international food retailers Delhaize Group and Royal Ahold are merging.
Consumer goods company Li & Fung Trading announced a partnership with two of China’s largest retail groups: Shanghai Bailian Group and Beijing Wangfujing Department Store.
CVS Health has acquired Target's pharmacy and clinic businesses and will operate the pharmacies under CVS branding in a store-within-a-store format.
DreamWorks Animation has partnered with Walmart for a robust, multi-category direct-to-retail licensing program featuring the characters of Shrek, Madagascar and How to Train Your Dragon.
Saban Brands is expanding the Paul Frank brand in China through a strategic, long-term licensing agreement with Grand Union International Trading Company.
70 percent of parents in the U.S. are familiar with Interactive Gaming Toys and are increasingly seeing the toys as positive investments.
As he celebrates 30 years with Toys ‘R’ Us, this merchandising executive is still looking for the next hot product and newest trends that will keep the specialty retailer at the top of its game.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Target Corporation has named retail veteran Brian Cornell as the its new chief executive officer replacing longtime CEO Gregg Steinhafel, who departed May 5.
Lifestyle brand Neff is teaming for a second time with hip-hop star Wiz Khalifa for the new Blacc Hollywood apparel collection.
DreamWorks' YouTube network AwesomenessTV is teaming with Kohl's to launch a seven capsule, limited edition junior’s fashion line.
Lionsgate has teamed up Sony DADC's relentlessGENERATOR to launch an official e-commerce destination for the Netflix series, "Orange is the New Black."
Knockout Licensing has renewed and extended several deals with key licensees for the TV series “Downton Abbey."
The Polaroid Fotobar is expanding its experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California.
Toys ‘R’ Us continues to expand in 2014 with plans to open 90 stores worldwide, including 22 locations in China.
Cosmetics brand Kiehl's has teamed with the Norman Rockwell Foundation for a holiday partnership featuring Rockwell's iconic depictions of American life.
Junior's retailer The Wet Seal has closed 338 of its stores, leaving it with 173 brick-and-mortar locations and its online business.
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