Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
7-Eleven has teamed with Mondelēz International's Sour Patch Kids candy brand to introduce the new Slurpee flavor, Sour Patch Watermelon.
My Gym Children’s Fitness Center is launching a new promotion for Abena North America's Bambo Nature eco-friendly diapers at its locations across the U.S.
Toys ‘R’ Us unveiled its lineup of exclusive merchandise for Comic-Con, which takes place July 9-12 in San Diego, Calif.
Leading international food retailers Delhaize Group and Royal Ahold are merging.
Consumer goods company Li & Fung Trading announced a partnership with two of China’s largest retail groups: Shanghai Bailian Group and Beijing Wangfujing Department Store.
CVS Health has acquired Target's pharmacy and clinic businesses and will operate the pharmacies under CVS branding in a store-within-a-store format.
DreamWorks Animation has partnered with Walmart for a robust, multi-category direct-to-retail licensing program featuring the characters of Shrek, Madagascar and How to Train Your Dragon.
Saban Brands is expanding the Paul Frank brand in China through a strategic, long-term licensing agreement with Grand Union International Trading Company.
70 percent of parents in the U.S. are familiar with Interactive Gaming Toys and are increasingly seeing the toys as positive investments.
As he celebrates 30 years with Toys ‘R’ Us, this merchandising executive is still looking for the next hot product and newest trends that will keep the specialty retailer at the top of its game.
LIMA has introduced the first in a new series of consumer survey reports detailing kids’ favorite brands and characters in 31 nations around the world.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Animal Planets and its R.O.A.R (Reach Out. Act. Respond.) fourth annual matching campaign kicks off with five returning and two new partners.
Toys 'R' Us has unveiled its 2014 Holiday Hot Toy List, featured 36 items selected by play experts as the toys that will be most in-demand this season.
Toys 'R' Us will offer a wide range of toys and accessories, including a number of exclusives, for the third season of the Nickelodeon's "Teenage Mutant Ninja Turtles."
Sears Holdings has entered into lease agreements with European fashion retailer Primark for seven standalone stores in the U.S.
Saban Brands has launched the first-ever pop-up shop for its lifestyle brand Paul Frank in New York City's Times Square.
DreamWorks Animation has made its first official foray into the retail spacethis holiday season with the launch of DreamPlace.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
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