European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Retail marketing company TCC has partnered with the WWRD Group to launch a range of kitchen products featuring celebrity chef Gordon Ramsay.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Gap has debuted its fourth exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2015.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for matching contributions.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
Headphone manufacturer Sennheiser has opened two experiential pop-up stores in New York City and San Francisco for the holiday season.
Hudson’s Bay Company has appointed former Toys 'R' Us chairman and CEO and retail veteran Gerald Storch as chief executive officer, effective Jan. 6.
Beanstalk has signed on to help fashion retailer The Limited build its brand beyond its namesake retail stores with a host of licensed brand extensions.
Total spending is expected to reach $18.9 billion, a five-year high, this Valentine’s Day, according to the National Retail Federation.
CBS Consumer Products has teamed up with CafePress to offer a range of products featuring the upcoming teen comedy film, The DUFF.
Canada’s Loblaw Companies, a network of corporate and independent retail stores, has pledged more than $1.2 billion to its business this year.
Actress Eva Mendes is continuing to build her namesake line at retailer New York & Company, with the addition of accessories, bridal and kidswear.
Kohl's Department Stores is collaborating with designer Thakoon Panichgul for the seventh installment of its DesigNation apparel series.
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