European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Gap has debuted its fourth exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2015.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for matching contributions.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Characters from Minions and Star Wars will be top costume choices this Halloween, according to the National Retail Federation's annual survey.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Style Me Up! will release its new brand of activity sets for tweens, Charmazing, exclusively at Toys 'R' Us in the U.S. Oct. 15.
A line of brand-new collectible Sindy dolls from Robert Tonner will make its retail debut at Harrods later this month, in a deal negotiated by Bulldog Licensing.
IMC Toys and Rubie’s have announced a joint venture between their new Italian companies–IMC Italia and Rubie’s Italia.
A consortium led by BC Partners has acquired pet products retailer PetSmart.
PVH Corp. is planning to close the Izod retail division, leaving the company to focus on the apparel brand's growing wholesale business.
Authentic Brands Group has expanded its relationship with retail partner Majid Al Futtaim in the Middle East and North Africa to accelerate the growth of Juicy Couture.
Time Inc.'s Marie Claire magazine has teamed up with Speciality Stores (a subsidiary of the Ocado Group) to develop a beauty retail business in the U.K.
Jelly Jam Entertainment has partnered with Kids Preferred for the new Moodsters line of toys and books designed to teach young children about feelings.
Melissa McCarthy and Sunrise Brands have launched an e-commerce site for the actress' eponymous plus-size fashion label.
Cherokee Global Brands has partnered with Sports Direct International to launch Tony Hawk signature clothing and accessories throughout Europe this fall/winter.
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