Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Boat Rocker Brands, the global marketing and merchandising arm of Boat Rocker Media, has tapped a number of licensees to expand “The Next Step” TV series globally.
Me to You has unveiled a new Christmas animation on YouTube to encourage consumers to send a Christmas card to their loved ones this holiday season.
Atlantyca Entertainment has tapped Italy-based manufacturer and distributor ODS Toys to produce a new line of classic Geronimo Stilton stationery and paper goods.
Blonde Sheep Licensing has tapped two new licensees–BWI and Brown Trout–to create and distribute a range of heritage products inspired by the Silverstone brand.
Entertainment One has partnered with a raft of French licensees for merchandise inspired by its animated preschool series “PJ Masks.”
Designer Debra Valencia has teamed with CrownJewlz for a variety of stationery and school supplies highlighting Valencia’s collections.
EuropaCorp has tapped seven new licensees for the upcoming live-action sci-fi film Valerian and the City of a Thousand Planets.
Bradford License Europe, in partnership with HBO Global Licensing, has signed a number of licensees for products inspired by “Game of Thrones.”
Warner Bros. Consumer Products EMEA has tapped Panini for a series of stickers and trading cards based on J.K. Rowling’s Wizarding World.
Crayola has partnered with Spirit Halloween to introduce a new line of branded costumes.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
The Royal Horticultural Society has partnered with U.K. Greetings, a direct-to-retail publisher of greeting cards, to produce a range of RHS-branded cards.
Licensing agency The Joester Loria Group has partnered with three new licensees to expand The World of Eric Carle.
WildWorks has added five multi-category licensing partners for the online gaming brand “Animal Jam” in the U.K.
Rocket Licensing has signed a number of U.K. licensing partners for Sony’s upcoming movie Smurfs: Lost Village, which will launch in U.K. theaters March 31, 2017.
The Royal Horticultural Society has licensed Carousel Calendars to produce a range of 2017 RHS calendars, organizers and pocket diaries.
BBC Worldwide has partnered with U.K. licensees Aykroyd & TDP and Blue Sky Designs for apparel and stationery to support its series “Go Jetters.”
Sony Pictures Television has tapped Bif Bang Pow! to create an all-new line of “Shark Tank” collectible products.
Handbag retailer Vera Bradley has inked two licensing agreements for stationery and publishing.
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