Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Rocket Licensing has tapped a host of new U.K. licensees for merchandise inspired by Dr. Seuss’ How the Grinch Stole Christmas.
Maurizio Distefano Licensing has tapped Galbani to supply “Masha and the Bear” fridge magnets in every pack of its Cream Bel Paese spreadable cheese triangles on behalf of Ink Group and Animaccord.
May The Thoughts Be With You was named the winner of the License This! competition for new creative concepts at Brand Licensing Europe on Thursday as the trade show rounded out its 18th year.
Cartoon Network has unveiled a number of licensing deals for its animated series “The Amazing World of Gumball.”
Nickelodeon and Viacom Consumer Products have signed 23 U.K. partners for the Nick Jr. preschool series “Shimmer and Shine.”
ZAG and Topps have joined forces to produce a new sticker line featuring ZAG’s animated series “Miraculous: Tales of Ladybug & Cat Noir.”
Pesky has tapped SEGA Amusement International for an array of plush toys and stationery featuring preschool character “Boj.”
Shaftesbury/Smokebomb and TPF Toys have secured eight licensees for its collectible, mermaid-themed toy line Splashlings, which launched in February 2016.
Rocket Licensing has signed a number of U.K. licensing partners for Sony’s upcoming movie Smurfs: Lost Village, which will launch in U.K. theaters March 31, 2017.
Nottingham Forest, the licensing agent for “Super Wings” in Iberia, has added a number of new licensees for the children’s show in the region.
Bandai Namco has partnered with Spreadshirt to produce a wide range of merchandise featuring its top entertainment franchises including Pac-Man, Tekken, Galaga and Tales of.
Croatian design firm Manu’s character-based brand Lil’ Ledy has partnered with several licensees for new products in the stationery and back-to-school categories.
The Sharpe Company has secured an array of lifestyle licensees for the Polaroid brand.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has expanded the licensing and merchandise program for its new franchise “DC Super Hero Girls” ahead of its launch in the U.K.
MGA Entertainment has signed a raft of licensing partners across Europe for its collectible toy line Num Noms.
Garfield will be featured in a new line of greeting cards and gifts from Leanin’ Tree.
Ink Global has tapped Sambro to create “Masha and the Bear” merchandise for the U.K., in a deal brokered by Lisle International Licensing.
Rubik’s has partnered with a number of licensees to develop a range of lifestyle products to support the brand’s extension into new categories.
IMPS, the Smurfs’ brand owner, has tapped PMS International to launch range of products in anticipation of Sony Pictures’ new film, Smurfs: The Lost Village, in theaters March 2017.
Apple Corps has tapped Moleskine to produce a limited edition collection of Beatles-themed notebooks.
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