Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
CBS Consumer Products and Twin Peaks Productions have partnered with Bif Bang Pow! to create a new line of consumer products inspired by the Showtime series “Twin Peaks.”
Shout Factory has unveiled the first partners for “Mystery Science Theater 3000” ahead of its season premiere on Netflix.
American Greetings has partnered with Gemma International for a new range of licensed products in celebration of the Care Bears’ 35th anniversary.
Moleskine has unveiled a new line of limited edition notebooks inspired by Peter Pan.
New York artist Phil Frost has begun integrating his artwork into a line of consumer products through a series of brand licensing partnerships.
Bulldog Licensing has tapped a trio of licensees to create new merchandise inspired by the animated superhero series “Miraculous” for the U.K. market.
Viz Media Europe has secured seven new partners to develop merchandise based on its anime and manga property “One-Punch Man.”
Nottingham Forest, the licensing agent for “Super Wings” in Iberia, has secured a raft of new licensees for the children’s television series in the region.
Edutainment Licensing has partnered with Contents & Company and Top That Publishing to create educational software, workbooks, stationery, bags and play sets based on the Arty Mouse brand.
Nelvana Enterprises, the brand management and consumer products division of Corus Entertainment, has secured a raft of licensees to extend the Shopkins brand into Russia, the Middle East and Scandinavia.
Ink Global has tapped Sambro to create “Masha and the Bear” merchandise for the U.K., in a deal brokered by Lisle International Licensing.
Rubik’s has partnered with a number of licensees to develop a range of lifestyle products to support the brand’s extension into new categories.
IMPS, the Smurfs’ brand owner, has tapped PMS International to launch range of products in anticipation of Sony Pictures’ new film, Smurfs: The Lost Village, in theaters March 2017.
Apple Corps has tapped Moleskine to produce a limited edition collection of Beatles-themed notebooks.
Bradford License Europe, in partnership with HBO Global Licensing, has signed a number of licensees for products inspired by “Game of Thrones.”
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
Caroline Mickler, the U.K. licensing agent for Moomin, has tapped Blueprint Collections for a range of branded stationery and bags.
Warner Bros. Consumer Products has tapped Love and Madness and American Greetings to create a series of products inspired by its robust lineup of properties.
Level-5 abby has partnered with Scento to develop a line of scented toys and stationery for its anime series, “Yo-Kai Watch.”
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