Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
Shout Factory has unveiled the first partners for “Mystery Science Theater 3000” ahead of its season premiere on Netflix.
WWE and Topix Media have joined forces to publish The Official WWE Book of Rules (And How to Break Them).
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
Publisher NorthSouth Books has tapped Berkshire Blanket & Home Co. for a host of bedding products inspired by the Rainbow Fish brand.
Moleskine has unveiled a new line of limited edition notebooks inspired by Peter Pan.
EduWear and the 1000 Books Foundation have joined forces to celebrate children’s reading milestones.
Spin Master has granted Penguin Random House Children’s U.K. the worldwide publishing rights (excluding North America) for Hatchimals.
Target will celebrate Dr. Seuss’ birthday, March 2, with an exclusive line of themed infant and toddler apparel inspired by the author.
The Kratt Brothers Company, creators and developers of the TV series “Wild Kratts,” has expanded its licensing program through new offerings and a new licensing partner.
Penguin Ventures, in collaboration with children’s digital agency Complete Control, has launched a newly re-designed Peter Rabbit website.
Rainbow has partnered with Italian publisher Mondadori Libri to produce a range of titles based on its new live action series “Maggie & Bianca Fashion Friends.”
Billboard magazine has partnered with Filipino retailer Oxygen, a subsidiary of Golden ABC, to expand its brand into the fashion and lifestyle categories for the first time with a new apparel range in the country.
Andersen Press, publisher of Elmer the Patchwork Elephant books by David McKee, has renewed its partnership with Brentwood Licensing in the U.S.
Most parents and children prefer reading print books rather than stories on screen, according to a new study by Egmont Publishing, titled Print Matters.
National Geographic has partnered with iP2Entertainment to develop a series of indoor, interactive family entertainment centers worldwide.
The New York Times has appointed The Wildflower Group as the newspaper’s global licensing agent.
If it’s July, it must be time for the first Holiday toy preview. And the world’s largest licensor delivered with a showroom of products that will hit retail shelves in the coming months.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has expanded the licensing and merchandising program in more than 35 countries for its new franchise “DC Super Hero Girls.”
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