Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
Shout Factory has unveiled the first partners for “Mystery Science Theater 3000” ahead of its season premiere on Netflix.
WWE and Topix Media have joined forces to publish The Official WWE Book of Rules (And How to Break Them).
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
Publisher NorthSouth Books has tapped Berkshire Blanket & Home Co. for a host of bedding products inspired by the Rainbow Fish brand.
Moleskine has unveiled a new line of limited edition notebooks inspired by Peter Pan.
EduWear and the 1000 Books Foundation have joined forces to celebrate children’s reading milestones.
Spin Master has granted Penguin Random House Children’s U.K. the worldwide publishing rights (excluding North America) for Hatchimals.
Target will celebrate Dr. Seuss’ birthday, March 2, with an exclusive line of themed infant and toddler apparel inspired by the author.
Publisher NorthSouth Books has granted toys and games manufacturer MindWare the licensing rights for its The Rainbow Fish property for toys and games in multiple territories.
The PGA of America has partnered with Bon Appétit to bring food and golf together through the program Champions of the Course.
Cartoon Network has tapped IDW Publishing to create a new comic series based on the recent re-launch of “The Powerpuff Girls.”
WWE has partnered with DK Publishing to release WWE: 100 Greatest Matches.
Warner Bros.’ DC Entertainment has unveiled a new identity and logo for its DC brand.
RJM Licensing has tapped Marcus Fabrics to create a line of fabrics based on the children’s book The Rainbow Fish.
CBS Consumer Products has tapped a number of licensees for a range of new products to commemorate “Star Trek’s” 50th anniversary.
Scottgames has partnered with Scholastic to develop a range of books based on the “Five Nights at Freddy’s” game franchise.
Dramaforum, developers of the digital children’s offering “Petra’s Planet,” has launched an interactive digital magazine in the U.K. and Ireland featuring the brand.
Rock band KISS and internet sensation Grumpy Cat have tapped Dynamite Entertainment to produce new comics and graphic novels based on their respective brands.
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