Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.
Condé Nast has partnered with design house Schumacher for a fabric and wallpaper collection under the Vogue Living brand.
Atari has enlisted the help of Dynamite Entertainment to create a new comic book line based on the “Swordquest” video game.
Dynamite Entertainment and Boom! Studios’ imprint Kaboom! have joined forces for a limited series featuring the Internet sensation Grump Cat and Jim Davis’ Garfield.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
Shout Factory has unveiled the first partners for “Mystery Science Theater 3000” ahead of its season premiere on Netflix.
WWE and Topix Media have joined forces to publish The Official WWE Book of Rules (And How to Break Them).
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
Publisher NorthSouth Books has tapped Berkshire Blanket & Home Co. for a host of bedding products inspired by the Rainbow Fish brand.
Guinness World Records will release an annual book for children, Guinness World Records 2016: Blockbusters!
Blizzard Entertainment has teamed with Scholastic to create a new book series for kids based on the “World of Warcraft” video game franchise.
Nottingham Forest, the licensing and merchandising agent for the French animated TV series “Mouk,” has tapped Ediciones SM to launch four “Mouk” storybooks in Spain.
Martha Stewart Living and Martha Stewart Digital have partnered with Church & Dwight, the makers of Arm & Hammer, to launch a spring cleaning content series called Martha University.
Dynamite Entertainment has tapped writer Cullen Bunn and artist Alex Sanchez to develop a new “Battlestar Galatica” series.
Dynamite Entertainment is expanding its partnership with Grumpy Cat with plans for a new weekly digital comic series featuring the famous feline and her sibling sidekick Pokey.
Classic children's book Brown Bear, Brown Bear, What Do You See? is celebrating 50 years, and the Joester Loria Group is planning an extensive product program and promotion schedule to commemorate the event.
Hustler has partnered with Wonder Beauty to launch its first-ever range of licensed fragrances.
Jeff Lazarus, author of Dogtology, has appointed All American Licensing to launch a comprehensive merchandise program inspired by his book.
The Hollywood Reporter has released the new action-adventure, comedy series, “Stan Lee’s Cosmic Crusaders,” from Stan Lee’s POW! Entertainment and Genius Brands International.
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