Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Yankee Publishing has tapped Brentwood Licensing to expand the licensing program for the Old Farmer’s Almanac brand.
SkyHorse Publishing has entered into a licensing agreement with Broadthink and All-American Licensing to publish two new books, written by Jeff Lazarus.
Playboy Enterprises, in conjunction with Merchants Hospitality and Cachet Hospitality Group, has unveiled plans to re-open a Playboy Club in New York City.
Warner Bros. Consumer Products has teamed up with a slate of global licensees to support the upcoming animated film The LEGO Batman Movie, in theaters Feb. 10.
Macmillan Children’s Books will publish a new guide book inspired by the Moomin brand.
ZAG has partnered with a host of new licensees across multiple territories to create new merchandise inspired by the animated series “Miraculous: Tales of Ladybug & Cat Noir.”
Trusted Media Brands has named Brand Sense Partners to represent several brands within its portfolio, including Taste of Home and Reader’s Digest, among others.
Warner Bros. Consumer Products has partnered with Puffin Books to launch three new books based on the “DC Super Hero Girls” brand.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
Disney and ABC will kick off the fifth annual Magic of Storytelling campaign with a series of activities between now and March 31, including the second annual Disney Reads Day, Feb. 4.
Random House Children’s Books has appointed Rachel Bader as its new licensing director.
Egmont Publishing, in conjunction with the World Book Day campaign, will publish a new Star Wars book series that features new characters to the Star Wars universe.
Warner Bros. Consumer Products has signed on publishing partners Scholastic, HarperCollins and Insight Editions to support Warner Bros. Pictures’ upcoming film Fantastic Beasts and Where to Find Them.
After more than five years in the making, Universal Studios Hollywood has officially opened The Wizarding World of Harry Potter to the public today.
Mattel has tapped DHX Media to produce and distribute a range of new, multi-platform content based on its children’s publishing property, Rainbow Magic.
Mattel has partnered with Papercutz to create a graphic novel series inspired by its Barbie franchise.
Rovio Entertainment, via its publishing arm Kaiken Publishing, has partnered with more than 20 publishers worldwide to expand the Angry Birds Movie universe.
Warner Bros. Consumer Products and DC Entertainment have teamed up with a slate of global licensees to support the upcoming action film Suicide Squad, in theaters Aug. 5.
Disney has partnered with Random House and the LEGO Group to debut an original story inspired by Frozen, titled Frozen Northern Lights.
Warner Bros. Consumer Products has partnered U.K.-based publisher Parragon for a multi-year, multi-property global licensing deal.
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