Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
Disney Consumer Products and Random House have joined forces to publish new chapter books inspired by the new animated series “Tangled: The Series.”
Dynamite Entertainment and Atari have teamed up to release the Atari Poster Book, which will feature a host of iconic images from the “golden age of gaming.”
Toei Animation will revive its classic brand “Mazinger Z” for an upcoming feature film.
Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.
Condé Nast has partnered with design house Schumacher for a fabric and wallpaper collection under the Vogue Living brand.
Atari has enlisted the help of Dynamite Entertainment to create a new comic book line based on the “Swordquest” video game.
Dynamite Entertainment and Boom! Studios’ imprint Kaboom! have joined forces for a limited series featuring the Internet sensation Grump Cat and Jim Davis’ Garfield.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
Allsorts Licensing, in partnership with Looking Good Licensing, is working to secure new partners and across multiple categories in the U.K. and Europe for its Animal Yoga brand.
ZAG has partnered with Action Lab Entertainment to develop comic books and graphic novels based on its animated TV series “Miraculous: Tales of Ladybug & Cat Noir.”
Andersen Press, publisher of Elmer the Patchwork Elephant books by David McKee, has appointed Metrostar to assist with its current licensing program for the brand.
Hasbro has tapped IDW Publishing to publish a new comic series based on Hasbro’s “Mobile Armored Strike Kommand (M.A.S.K.)” property.
Licensing agency Moxie & Company has signed a raft of deals for multiple brands including Van Gogh Museum, British Motor Heritage and Nancy Drew, among others.
The Roald Dahl Literary Estate has unveiled a new, robust licensing program in anticipation of Disney’s The BFG, in theaters July 22 in the U.K.
License! Global is proud to announce the upcoming launch of LicenseTV, a free video news service that will join the magazine's suite of digital and print offerings.
A+E Networks Brand Licensing has tapped Abrams Books to produce two new books spotlighting the extreme downsizing lifestyle featured in FYI’s “Tiny House Nation.”
Mattel’s American Girl and Scholastic have joined forces to launch an extensive global publishing program based on the doll brand.
Cartoon Network and Adult Swim have unveiled their roster of licensees that will showcase exclusive products, giveaways and signings at this year’s Comic-Con International: San Diego.
©2017 UBM. All rights reserved. A UBM Company.