Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
Disney Consumer Products and Random House have joined forces to publish new chapter books inspired by the new animated series “Tangled: The Series.”
Dynamite Entertainment and Atari have teamed up to release the Atari Poster Book, which will feature a host of iconic images from the “golden age of gaming.”
Toei Animation will revive its classic brand “Mazinger Z” for an upcoming feature film.
Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.
Condé Nast has partnered with design house Schumacher for a fabric and wallpaper collection under the Vogue Living brand.
Atari has enlisted the help of Dynamite Entertainment to create a new comic book line based on the “Swordquest” video game.
Dynamite Entertainment and Boom! Studios’ imprint Kaboom! have joined forces for a limited series featuring the Internet sensation Grump Cat and Jim Davis’ Garfield.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
The New York Times has appointed The Wildflower Group as the newspaper’s global licensing agent.
If it’s July, it must be time for the first Holiday toy preview. And the world’s largest licensor delivered with a showroom of products that will hit retail shelves in the coming months.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has expanded the licensing and merchandising program in more than 35 countries for its new franchise “DC Super Hero Girls.”
The Meredith Corporation has partnered with Australian media company Pacific Magazines to expand the Allrecipes brand in Australia and New Zealand.
Disney Publishing and Lucasfilm have announced that the Star Wars Reads promotional program will return once again this October.
Billboard has partnered with China-based Vision Media to launch the brand in in the region.
DreamWorks Animation has joined forces with Egmont Publishing to launch a new monthly children’s magazine based on its upcoming film Trolls, in U.K. theaters Oct. 21.
Templar Publishing will extend two of its titles from the Welcome to the Museum series–Animalium and Botanicum–into new categories including stationery and gift.
Little Critter has tapped 9 Story Media Group to produce a new animated series based on mercer Mayer’s Little Critter children’s book characters.
Jam Media has partnered with Egmont Publishing to create a global publishing program (excluding North America) inspired by its hybrid live action/animated series “Little Roy.”
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