Mattel has teamed with the Child Accident Prevention Trust to launch a U.K.-based campaign featuring “Fireman Sam” to help raise awareness of child-related accidents.
Mattel Creations, Mattel’s new content division arm, has unveiled a new 60-minute, feature-length special for “Fireman Sam,” as well as new international deals for “Bob the Builder.”
The 10th season of “Fireman Sam” launched this week on Cartoonito.
Mattel and the Canada-based DHX Media are joining forces for a new, long-term partnership for the development, production and distribution of content based on Mattel’s properties.
Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
HIT Entertainment and Exim Technology are expanding the digital presence of Barney and introducing Fireman Sam in the region.
HIT Entertainment has made Amazon the exclusive location for both content and products for its Fireman Sam preschool franchise.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
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