Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
HIT Entertainment and Exim Technology are expanding the digital presence of Barney and introducing Fireman Sam in the region.
HIT Entertainment has made Amazon the exclusive location for both content and products for its Fireman Sam preschool franchise.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
HIT Entertainment has appointed three executives to spearhead global brand efforts for several of its top brands.
HIT Entertainment has teamed up with toy distributor Silverlit in France to support the TV series “Fireman Sam” with a toy range.
HIT Entertainment has teamed up again with the digital publisher P2 Games for a second app featuring Fireman Sam.
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