Chicago saw a number of activations and slew of exclusive product for the he "Fare Thee Well: Celebrating 50 Years of Grateful Dead" show Independence Day weekend.
In a collaboration between the band Grateful Dead and Dogfish Head Craft Brewery, a new beer will be hitting taps and shelves soon–American Beauty.
Grateful Dead Properties has inked a new deal with Rasta Imposta to create Halloween costumes featuring the Grateful Dead.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
SkiLogik has released a limited edition line of Grateful Dead skis featuring artwork by Mariella that use the band’s iconic imagery.
Streetwear brand The Hundreds has collaborated with legendary musical act Grateful Dead for a new collection, The Hundreds x Grateful Dead.
Apparel brand Sportiqe is partnering with legendary rock-and-roll band the Grateful Dead for its first range of vintage-inspired apparel.
Chez Ray Sewell, long-time touring chef for the Grateful Dead, has created a line of coffee inspired by the band.
Sportiqe has announced plans for a new line of t-shirts that merge the Grateful Dead and several top NBA teams.
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