'Catch Phrase' to Return in U.K.

Pasetta Productions has announced the return of the classic British game show, “Catch Phrase,” with plans for a global licensing programming from DRG.

The game show will air on ITV in the U.S., and has been updated with a new set, 3D graphics and a new end game.

The series, which first aired on ITV in 1986 and ran for 17 years, challenges players to identify a familiar phrase represented by a piece of animation.

“We are thrilled to be bringing this ever-popular family show to a new audience, and it is the perfect format to translate globally to a wide variety of licensed products especially digital and interactive across multiple platforms,” says Charlotte Hargreaves, senior vice president, marketing and business development, DRG.

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