Carole Levine


As part of its newly reorganized Barbie Consumer Products (BCP) division, Mattel appoints Carole Levine vice president, worldwide account planning and promotions. Previously vice president of U.S. licensing, she will work with the marketing and sales departments to develop and drive promotions and marketing efforts for the Barbie brand.

BCP also names Christina DeRosa vice president, girls interactive group and U.S. consumer products. In her newly expanded role, DeRosa, formerly vice president, girls interactive group, will be responsible for all aspects of U.S. licensing.


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