American workwear brand Carhartt and New Holland Brewing are collaborating on a signature beer to celebrate the 125th anniversary of the clothing brand.
The two Michigan-based companies will collaborate throughout the process–from concept, to the use of Michigan-made ingredients, to brewing, packaging and distribution. The beer is set for a fall release.
"Carhartt is the epitome of craftsmanship," says Brett VanderKam, president, New Holland. "The same dedication to hard work and creativity that we admire in farmers, chefs, artists and other brewers is exactly what you'll find at Carhartt. They reflect the same devotion to quality raw materials, artisan processes and delivering remarkable results as we do here at New Holland."