American Greetings Properties and its international licensing agent Medialink have launched a new partnership between Care Bears and the Hong Kong-based character Bunny King in Asia.
The one-year promotion, which kicks off this month, combines the Care Bears with Bunny King, a brand that currently boasts more than 400 items at retail locations across Greater China.
The crossover effort will combine both brands in a line of bags, stationery and accessories throughout Hong Kong, Macau, Taiwan and Indonesia.
The new partnership comes on the heels of another Medialink-brokered co-branding deal with the character Rody in Taiwan.
“There is tremendous value in co-branding opportunities as we look to expand the reach of our properties abroad,” says Carla Silva, vice president, global licensing, AGP. “Care Bears fans in Asia are some of the most passionate in the world, and we’re thrilled to give them a fresh new entry point to the franchise.”