Care Bears Grows Across the Globe

 

American Greetings Properties’ Care Bears are continuing their march across the globe with several new deals that will expand the presence of the franchise in Europe, Latin America and Asia.

In Europe, AGP has extended its partnership with Somerbond to roll out new Care Bears women’s and girls’ t-shirts, sweatshirts and leggings, in a deal brokered by CPLG, AGP’s licensing agent in the U.K. These products will join other Care Bears products by Somerbond already in the market, including women’s and girls’ underwear and nightwear.

Latin America will see a direct-to-retail program from St. Jacks that will introduce apparel in more 50 St. Jacks stores. AGP has also renewed its contract with Industria Textil Belmar in Brazil for expansion of its Care Bears baby bedding line. These deals were brokered by Exim Brazil and Exim Panama, AGP’s licensing agents in South America.

Finally, in Asia, AGP has added Wing Yip for a bedding line in Hong Kong and Mego Int’l will expand its apparel line beyond Taiwan to China, Hong Kong and Macau. Both deals were negotiated by Medialink, AGP’s agent in Asia.

“These deals further help solidify the strong presence that Care Bears has around the world,” says Carla Silva, senior vice president, global licensing, AGP. "The demand for Care Bears merchandise in the U.K., Latin America and Asia is testament to the universal appeal of these beloved characters.”

AddThis