Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
The app-branded candies will be available exclusively at Selfridges stores nationwide and within Spun Candy’s very own store in the heart of Covent Garden,
Four different collections of handmade Candy Crush candies are inspired by popular episodes in the game: The Lemonade Lake Collection, the Sweet Surprise Collection, the Candy Town Collection and the Lollipop Forest Collection.
“We’re very excited to launch the first Candy Crush Saga confectionary range in the U.K., offering fans of the game another way to get a taste of the fun,” says Claes Kalborg, licensing guru, King. “We’re proud to be partnering with Spun Candy, a fantastic London-based concept confectioner that has cleverly transformed key themes of the game into a mouth-watering candy range.”