'Candy Crush' Arrives in China

A localized version of King Digital Entertainment's hit mobile game "Candy Crush Saga," is now available for players in China.

The game was released in the country in a partnership with Internet service provider Tencent.

"Tencent is focused on bringing the very best games to China, and 'Candy Crush Saga' has certainly proved to be a global phenomenon," says Steven Ma, senior vice president, Tencent. "We have no doubt that with this launch, our users will be just as thrilled and entertained as players the world over by the colorful and fun match-3 game."

The Chinese version of "Candy Crush" is now integrated with Tencent's Mobile QQ and Weixin social network, and available in Tencent's App Center and Apple's App Store in China.

"It's exciting that 'Candy Crush Saga' is now integrated with Tencent's platforms for players in China," says Riccardo Zacconi, chief executive officer, King. "Tencent, which has the largest mobile social network in China with hundreds of millions of users, is a fantastic partner to work with. We're looking forward to working together to make 'Candy Crush Saga' popular with players in China just as it has been elsewhere."

The launch of the company's tentpole game in China is one step in a three-part plan to continue growth opportunities for the newly public company, which launched its IPO in March. Other growth initiatives include the recent acquisition of game developer Nonstop Games and the extension of established franchises such as "Bubble Witch Saga" with sequel games. King is also moving into licensing with a range of new consumer products deals for Candy Crush and more in the works.

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