Gaumont Animation has appointed Giochi Preziosi as a master toy licensee for its Calimero brand.
Giochi Preziosi will develop figurines, accessories and play sets for Europe. Other multi-territory toy partners for the new series include IMC Toys, Simba-Dickie’s Nicotoy and Androni Giocattoli.
The re-booted TV series launches in Italy on Rai Due today and will debut on Rai Yoyo later this year.
Key licensees already on board in Italy include Lisciani Giochi for games; Mondadori and Play Press for publishing; Apunis, C3V, MLP and Oysho for apparel; Accademia for back-to-school; Celmax for bath products; Ferrarini, Iniziative Group, San Carlo and Toncar for promotions, World Cart for paper products; Warm Up Industry for live appearances; Wal-Cor for Easter eggs; and Zippo for collectible lighters.