CAA-GBG Grows Brand Studio Capabilities

CAA marketing executive Sandra Kang has also been appointed to lead the division.

The world’s largest licensing agent CAA-GBG has revealed that it is expanding the design capabilities of its Brand Studio division to further grow both new and existing client businesses globally.

In order to support the expanded initiative, Brand Studio has added new design teams and studios in London, Seoul and New York.

Furthermore, the studio’s team of designers who specialize in creating brands, brand development and experiential retail design, will continue to serve as a creative management source for CAA-GBG’s portfolio of brands as well as focus on adding new clients to Brand Studio’s roster of clients, including the Entertainment Industry Foundation, Stand Up To Cancer, Fred Segal and Mondelēz (Cocoa Life).

Additionally, the agency has named Sandra Kang to serve as the managing director of Brand Studio. In her new role, Kang will work with the division’s chief creative officer, Alice Ann Wilson, to expand its business globally.

Prior to her appointment, Kang spent 13 years with CAA Marketing and worked with brands such as Burberry, Moet & Chandon, Dolby, Samsung, Diageo, Best Buy, eBay, QVC and more.

“We started Brand Studio in Los Angeles as a new way of working with iconic artists to create lifestyle brands, connecting with consumers through design-driven narratives,” says Wilson. “With the expansion to an international studio model through CAA-GBG, it combines vast resources of pop-culture and market insights for global leadership.”

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