BWI Takes on New CBeebies Brand

CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.

The live-action pirate game show for kids made its debut last year and will return for its second season this fall.

Brands with Influence and CBeebies are now working together to develop a U.K. licensing program for the show.

“Extending the interaction with this innovative and highly desired series beyond the screens and into a range of merchandise categories is an exciting opportunity, especially as there is genuine commitment to the brand both in terms of broadcast and supporting elements including a fantastic online experience, games, activities and apps,” says Martin Lowde, managing director, Brands with Influence.

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