Bulldog Takes on Video Game Brands

Bulldog Licensing has been appointed to represent the gaming brands Saints Row and Dead Island across the U.S. and Canada in a sub-agency agreement with the brands’ global representative, Game of 2 Halves. 

Both properties are produced by the video game publisher Deep Silver.

“We are very excited by the licensing potential of these titles as they are hugely popular with gamers across the U.S.,” says Laurie Windrow, managing director, Bulldog Licensing. “There is a ready-made fan base just waiting to snap up product. We are already actively engaged with potential licensees for apparel and accessories, toys, figures, collectibles, posters, electronics and accessories.” 

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