Bulldog Takes on New Design Brand

Bulldog Licensing has added the new design property It’s a Wild Life to its portfolio of brands in Europe and the U.S.

Created by the graphic design agency Form Advertising, It’s a Wild Life brings together fashion, style and humor in photographic images that combine wildlife with human characteristics and accessories.

Initially targeting the youth fashion, stationery, wall art and accessories markets, It’s a Wild Life will begin rolling out across European and U.S. retail channels in Q4.

“As soon as we saw It’s a Wild Life we thought it looked like a winner–the design work is first class and the application of the property is clear to see across multiple product categories,” says Rob Corney, managing director, Bulldog MD. “Everyone who sees it loves it and the potential is incredibly strong.”

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