Bulldog Licensing has kick started the licensing program for the new design property It’s a Wild Life with the addition of two new licensees.
VMC has signed on to produce a wide range of fashion accessories that will include hats, gloves, scarves, fashion bags, eyewear and technical accessories; and Yoofiti has already launched a line of personalized wall art, available now at Bouf.com.
Created by the graphic design agency Form Advertising, It’s a Wild Life combines wildlife with uniquely human characteristics and accessories.
“Initial reaction to this brand has been phenomenal, and we are delighted to be announcing the first two partners to join the fold,” says Rob Corney, managing director, Bulldog Group. “This promises to be just the start of a wide-ranging program, as the property has so much potential across any number of categories.”