U.K. agency Bulldog Licensing is expanding into the U.S. with the launch of a new subsidiary–Bulldog Licensing Inc.
Although Bulldog Licensing Inc. has been established as a separate entity, the company will act as an extension of Bulldog in the U.K. and will work on behalf of Bulldog's existing U.K. licensors to help them enter the U.S. market where possible.
The new company, which will be based in New York, will be managed by Laurie Windrow. She brings more than 20 years of experience in the U.S. licensing sector to her new role of managing director, Bulldog Licensing Inc.
“Expansion into the U.S. market is a great development for us, as it gives us a presence in what is the home of licensing, and it’s a real privilege to be working with Laurie. Her appointment maintains our strategy of retaining a boutique agency approach, even as we expand, by bringing in exceptional people to directly manage our day-to-day business,” says Rob Corney, managing director, Bulldog Licensing Group. “This expansion comes at a particularly exciting time as the Licensing Expo is just around the corner, which will give us a chance to explore opportunities with brand owners across our newly broadened horizons.”