BRU Teams with TheBump.com

Babies ‘R’ Us has entered into a strategic partnership with the pregnancy and parenting website TheBump.com.

Parents can now create and share their Babies ‘R’ Us registry through TheBump.com’s Gift Registry Center.

Babies ‘R’ Us entered a similar partnership with WhatToExpect.com in March 2013. For more on that deal, click here.

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