BRU to Debut Kardashian Kids

The Kardashian sisters, Kourtney, Kim and Khloé, in collaboration with Jupi Corp, are planning a line of infant and toddler apparel that will debut exclusively at Babies ‘R’ Us.

Available March 15 in U.S. stores and online, the Kardashian Kids line will feature fashions for girls up to 24 months including onesies, caps, blankets, two-piece sets, jackets and dresses. 

"At Babies ‘R’ Us, our customers love sweet and sensible looks for their little girls, and always appreciate a good buy–something with fashionable flair and an affordable price tag. That's just what Kardashian Kids offers," says Tom Via, senior vice president, general merchandising manager, BRU. "Kourtney, Kim and Khloé each have their own, unique perspective and bring their individual strengths to the table. This has resulted in an adorable collection that pays close attention to the details that moms–and gift-givers–look for.”

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