Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
The collection will launch Sept. 23 at an event in London, with an appearance by Spears, and be available exclusively on ASOS.com for one month and IntimateBritneySpears.com beginning Oct. 23.
Later, the line will also be sold at online retailers, department stores and specialist boutiques throughout Europe.
"We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman," says Claus Walther Jensen, chief executive officer and founder, Change of Scandinavia. "With our expertise in quality and sizing, and Britney's vision for the collection, we are confident there is something for everyone to love."
The 10-piece collection brings to life Spears' vision of luxurious sleepwear with lingerie sets, vintage-inspired bustiers and kimonos and loungewear such as jersey camisoles, shorts and sweats.
"Every woman should feel confident and beautiful in everything she puts on," says Spears. "My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that."