DCD Publishing has secured an exclusive deal with QVC for a new fitness DVD featuring British singer, actress and “The Biggest Loser” star Jodie Prenger.
The DVD will launch exclusively on the U.K. home shopping channel QVC on Jan. 1, 2014.
Prenger is best known as the winner of the BBC television series “I'd Do Anything” and the second season of “The Biggest Loser.” She is a former panelist on ITV's daytime show “Loose Women” and has recently had her own regular slot on ITV1's “This Morning.”
“Jodie Prenger’s Fitness Blasts,” which is targeted to women, offers a series of concise fitness blasts, each targeted to different parts of the body, that take 10 minutes to complete.
“We are thrilled to continue our successful relationship with QVC, which follows a successful series of fitness and dance DVDs designed to make the body work in fun and entertaining ways,” says Adrian Sington, chief executive officer, DCD Publishing.
Previous fitness and dance deals with QVC included the best-selling “Zalza” DVD, fronted by Russell Grant and Flavia Cacace, and “School of Dance” with Flavia and Vincent.