Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by the Emmy-award winning series “Breaking Bad.”
“One of the most unusual and brilliant concepts in recent TV drama history is still one of the most talked about,” says Rob Wijeratna, joint managing director, Rocket Licensing. “New fans are joining those who have already discovered the show while the striking characters and images are driving growth in numerous licensing categories. This [year] may be ‘Breaking Bad’s' last–and biggest–Emmy appearance, but a major licensing and retail journey is just beginning.”
The line, which will include pajamas, briefs, lounge pants and onesies modeled after the infamous Los Pollos fast food restaurant, is aimed at young adults of both sexes featuring classic imagery from the TV show. It will reach high street retail, fashion and gift shops this fall.
“We are absolutely thrilled to be working on a Breaking Bad line,” says Elliott Matthews, executive director, licensed apparel, Poeticgem. “It is one of the best TV shows of all time and has a huge following, so we are expecting great things from this nightwear, underwear and loungewear range at retail.”