BRB Internacional is launching a licensing program in Spain and Portugal for the preschool series “The Hive,” which is represented globally by Space Enterprises.
BRB will act as the exclusive licensing and merchandising agent for the show, which debuted on Disney Junior in Spain a year ago, across the Iberian Peninsula.
“The series is tremendously entertaining and it’s enjoying great audience success in all the countries it’s premiered in,” says Javier Biern, director of licensing, BRB Internacional. “Its design style and product lines cover practically all the categories for a preschool audience, so we are confident that it’s going to be a big success in Spain, as well as Portugal where it premieres next year.”
The animated series follows the adventures of a family of bees.
The brand is already supported by a range of partners around the world including Mookie (master toy), Leap Frog (educational/interactive games), Avanquest (video games), Ravensburger (puzzles) and Igloo (books).