Bravado Adds Beatles Partners

 

Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.

Boelter Brands will produce a range of Beatles and Yellow Submarine glassware, drinkware and tabletop accessories, and Trends International is planning The Beatles posters, calendars, journals, writing instruments, bookmarks, stickers and decals. 

In addition to using archival images from The Beatles’ legendary career, both licensees will also produce special items featuring the imagery from the 1968 film Yellow Submarine

Boelter’s collection will include hand-painted, screened and sublimated glassware, ceramic mugs, coasters, bowls and glassware accessories that will arrive at retail on Jan. 1, 2014.

Trends International’s plans include taking a fresh design approach and releasing posters and bookmarks in fourth quarter of this year with gel pens, stylus pens, stickers and decals following in first quarter of 2014. 2015 edition calendars will be available in fall 2014.

“When dealing with a band as iconic and beloved as The Beatles, Bravado has had to be very careful with the band’s image and what companies to partner with,” sayd Tom Bennett, chief executive officer, Bravado. “Both Trends International and Boelter Brands are at the top of their respective areas, and we’re confident that The Beatles brand will be well taken care of and that Beatles fans will be very pleased with the vast array of products.”

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