Brandgenuity Takes on Baby Brand

The Boppy Company, maker of the Boppy feeding and infant support pillow, has named Brandgenuity as its exclusive licensing agency. 

Brandgenuity plans to launch a comprehensive licensing program for Boppy-branded products that will provide “support for all momkind.” Key categories for expansion include changing and bath products, bedding, layette, furniture, home décor and toys.

The Boppy Company’s iconic pillow has received the most votes in American Baby magazine’s Best of the Year contest 10 times in the last 11 years.

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