Brandgenuity Deals for ‘South Park’ Merch

Classic Comedy Central series adds new products ahead of its 20th anniversary.

Viacom has partnered with a number of licensees to create new merchandise for its Comedy Central program, “South Park,” which is celebrating its 20th anniversary next year.

Brandgenuity, Viacom’s domestic licensing agency, brokered the deals.

First, Ubisoft will launch a new video game, titled “South Park: The Fractured But Whole,” on Xbox One, PlayStation 4 and Windows PC. The company will also launch a variety of products tied to the game.

Long-time partner Kidrobot will debut a collection of 3-inch and 6-inch figures based on Ubisoft’s new game.

Next, Source3 has been tapped for 3D printed collectibles featuring the series’ characters.

Viacom has also partnered with Funko for a range of Pop! Vinyl figures featuring top characters from the show.

Burton, one of the world’s leading snowboarding companies, will launch a collection of co-branded “South Park” snowboards, performance apparel and winter accessories.

Finally, Bottleneck Gallery will design and produce a line of limited edition “South Park” art prints.

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