New licensees include:
- Sole Creations for slippers;
- Bolan Trading for towels and bathwares;
- Classic Slipcovers for sofa slipcovers; and
- Alok Industries for bedding.
“We are thrilled to expand the Ellen Tracy product line into six new categories with this blue-chip line-up of innovative companies,” says Rick Platt, president, Brand Matter. “The fact that new companies are eager to join the Ellen Tracy family and current licensees are looking to expand their involvement speaks volumes to the momentum of the Ellen Tracy brand.”
Aimee Lynn Accessories/Legg Apparel, currently licensed for belts, hosiery and cold weather gear, also extended their current agreement to umbrellas and cosmetic bags to its offerings.
“The success of our partnership with Ellen Tracy encouraged us to extend our existing agreement and add new categories including umbrellas and cosmetic bags,” says Michael Spolansky, chief executive officer, Aimee Lynn Accessories/Legg Apparel. “Brand Matter’s support of the brand, plus the growing group of reputable licenses indicates tremendous momentum and continued growth.”
Clearvision Optical, C&O Apparel and Olivet International extended their existing agreements.