Brand Central Serves Up 'The Chew'

Brand Central has signed on to represent ABC’s food-centric lifestyle series “The Chew.”

Brand Central is planning a full consumer products program for the series that include housewares, cookware, tabletop, entertaining and food and beverage products.

“Brand Central's proven track record in building lifestyle, home and food and beverage brands will help us extend ‘The Chew’ beyond the screen and into a robust retail statement," says Adam Sanderson, senior vice president, Disney-ABC Television Group Franchise Management.

“The Chew” features daily recipes, tips and information on everything from cooking and entertaining to health and style.

“‘The Chew’ has exceptional licensing potential,” says Ross Misher, chief executive officer, Brand Central. “Every day the show serves up everything food, including a wealth of helpful tips, new ideas and inspiration that we believe will translate well to product merchandise.”

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