Brand Central Scores Rawlings Deal

Rawlings Sporting Goods has partnered with ESI for a line of electronics accessories, in a deal negotiated by Brand Central.

The new line of Rawlings-branded accessories will include headphones, ear buds, pedometers and protective cases.

“As a category leader in brand development, Rawlings has influenced the lives of the entire sports market, from professional athletes to amateur players,” says Ross Misher, chief executive officer, Brand Central. “Consumers identify with the Rawlings brand personally and emotionally. This partnership will allow athletes to further represent their connection with Rawlings in their daily lifestyle.”

Rawlings is a provider of official sporting gear for some of the nation’s biggest sporting franchises, most notably, Major League Baseball.

“As part of our mission, Rawlings’ technologically enhanced product innovation has allowed us to dominate the industry,” says Mark Kraemer, manager of sports marketing and licensing, Rawlings. “This partnership with ESI will extend the Rawlings brand outside its core category in sports, further supporting our consumers’ on-the-go lifestyle.”

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