Brand Central has been appointed as the exclusive licensing agency for the award-winning blog Cupcakes and Cashmere, written by Emily Schuman.
With more than five million page views a month, Cupcakes and Cashmere, offers daily doses of inspiration about fashion, food, interior design, travel and beauty and was named the Best Fashion Blog in 2010 and 2012 in the Bloggies awards.
The blog’s creator, Schuman, is a best-selling author (Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining with Ease); has collaborated with several leading fashion brands including Forever 21, Juicy Couture, Style Mint and Coach; and is currently the exclusive guest blogger for Estee Lauder.
“Emily has created one of the most successful lifestyle blogs, and we are thrilled to have the opportunity to represent such an influential style leader and bring her point of view to retail,” says Ross Misher, chief executive officer, Brand Central. “Cupcakes and Cashmere helps millions of consumers each month with their next fashion must-have, a new beauty regime or the little details to throw the perfect celebration. We see Emily as Martha Stewart-meets-Carrie Bradshaw for the Millennial generation. Emily reflects a paradigm shift in how this generation consumes media and lifestyle advice, tips and guidance versus TV and magazines in the past.”
Cupcakes and Cashmere is the latest addition to Brand Central’s roster since the firm decided to focus on digital properties and new media. Brand Central also represents the No. 1 home blog Apartment Therapy.