Brand Central Deals for 'Musical.ly'

North American partners are on board to create apparel, stationery, electronics and more for the social networking app.

Brand Central has signed on a raft of new North American licensing partners for the entertainment and social networking app “Musical.ly.”

New licensees include:

  • Jerry Leigh of CA for apparel in the U.S. (master partner);
  • JCorp Inc. for apparel in Canada (master partner);
  • Quest USA Corp for tech/consumer electronics in the U.S., Canada and Mexico;
  • American Marketing Enterprises for sleepwear in the U.S.;
  • Jammers Apparel Group for sleepwear in Canada;
  • Iscream, a division of the Mines Press for bags, backpacks and home accessories in the U.S. and Canada;
  • Tween Team Agency for stationery and back-to-school supplies in the U.S. and Canada; and
  • SGCompanies for footwear in the U.S., Canada and Mexico.

“‘Musical.ly’ is a pop culture phenomenon trending with teens around the world. The brand is a social platform that has transcended into a lifestyle brand with a passionate fan base,” says Ross Misher, chief executive officer, Brand Central. “The demand for ‘Musical.ly’ merchandise is at a fever pitch and we are thrilled to help deliver merchandise that will satisfy the demand.”

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