Founder and blogger of popular lifestyle website Cupcakes and Cashmere, Emily Schuman, has teamed up with fashion brand Club Monaco for a capsule collection, which hit retailers in May. The deal was brokered by Brand Central, the exclusive licensing agency for Cupcakes and Cashmere.
Known for her eclectic, down-to-earth style with a nod to practicality and affordable luxury, Schuman’s taste and lifestyle create a perfect synergy with
Club Monaco, a brand known for fusing real-world street style with high-fashion trends. Through her blog, Schuman has become a voice for today’s generation on culture, fashion and living, much the way Club Monaco has combined these pillars through its online portal, Culture Club and its downtown lifestyle flagship.
“We see a true creative connection with Emily, and working with her has been a collaboration in every sense of the word,” says Caroline Belhumeur, lead women’s designer for Club Monaco. “Emily has an eye for fashion, yet isn’t afraid to put her own spin on things and offer up her personal style, which in essence is what has made her blog so successful.”
“My collection for Club Monaco embodies everything that Cupcakes and Cashmere is about,” says Schuman. “These are lifestyle pieces that are simple, understated and as functional as they are fashionable. Clothing should contribute to one’s lifestyle, not dictate it, and these pieces will effortlessly fit into every woman’s wardrobe.”
The collection features easy, tailored basics such as white button-down shirts, floral dresses, pencil skirts and modinspired sheaths, all updated for the modern woman who is on top of the trends but also enjoys classic pieces.